Privacy Policy for 1969 Boutique

Last Updated: 23 Jan. 2024 

1. Introduction
Welcome to 1969 Boutique's Privacy Policy. At 1969 Boutique, we value your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, share, and safeguard your data. By using our services and website, you consent to the practices outlined in this policy.

2. What Do We Use Your Information For?
At 1969 Boutique, we utilize your information to enhance your shopping experience and provide our services. We also engage in marketing and advertising activities. Here's a breakdown of how we use your information:

  • Providing Services: To allow you to order and receive products, manage your 1969 Boutique account, and optimize your shopping experience, we collect and process data as necessary.
  • Marketing and Advertising: If you've opted to receive marketing communications or made a purchase, we and our partners may occasionally send you updates, news, and offers via email, post, or other media. We may personalize these messages to suit your preferences.
  • Shopping Recommendations and Personal Styling: In select regions, we provide shopping recommendations and personal styling services, enhancing your interactive shopping experience in collaboration with third-party providers.
  • Targeted Advertising: We use third-party service providers to deliver relevant advertisements across various devices and platforms, based on your interactions with our website and other websites or applications. For information on opting out of targeted advertising and managing cookies, please refer to our Cookies section.
  • Research and Analysis: We conduct research, analysis, and surveys on your usage of our website and your spending patterns to offer exclusive loyalty programs and VIP customer services. We also use your information for identity verification and credit checks to ensure financial security.

To tailor these services, we may collect and process the following types of information, as necessary:

  • Registration Information: When you create and manage your 1969 Boutique account, we collect your name, email, password, and additional details you provide, such as phone number, addresses, and gender.
  • Order Fulfillment: To process your orders, we collect your name, addresses, phone number, and order details, including the products, sizes, and prices.
  • Payment Processing: When you make payments, we collect payment information, such as credit/debit card numbers, cardholder names, and CVV codes. We don't store this information; it's securely transferred to authorized payment providers.
  • Customer Service: To assist you and keep you informed about changes to our terms of service, we collect your name, email, password, phone number, addresses, and contact history.
  • Quality Monitoring: We collect data on your interactions with our customer services, including your responses to surveys and phone records. This information helps us maintain service quality.
  • Product Reviews: With your consent, we collect your name, age range, skin characteristics, and written reviews to post on your orders.
  • Website and Service Optimization: We gather device information, cookie identifiers, and browsing data to maintain and enhance our website and services.
  • Fraud and Credit Checks: To protect against fraudulent activities and comply with legal obligations, we may collect your personal information, including name, email, addresses, credit/debit card details, browsing history, purchase history, date of birth, gender, specific behavioral cookies, device information, and national identifiers (e.g., driver's license).
  • Marketing and Personalized Offers: We use your data to send marketing communications, personalized offers, and campaigns tailored to your interests and shopping history.
  • Loyalty Programs: We manage loyalty programs based on your name, email, phone number, addresses, date of birth, purchase history, browsing history, and spending patterns.
  • Personalized Recommendations: Your information helps us provide tailored product recommendations and enhance your shopping experience.
  • Location-Based Information: If you consent to location-based services, we may collect your name and device information to offer information about nearby partner boutiques and products through our app.
  • Research and Analysis: We may collect information, including your name, addresses, email, device details, and more, to conduct research, analysis, and surveys to improve our services.
  • Advertising and Retargeting: We share your email, cookie identifiers, and device information with advertising partners to deliver relevant advertisements.
  • Aggregated Statistical Reports: We create aggregated and anonymized reports to understand general usage and demand for our products. These reports do not identify individuals but offer valuable insights.

3. Who Do We Share Your Information With?
To provide our services and operate our business, we collaborate with carefully selected third parties. Here's a summary of how we share your information:

  • Group Companies: 1969 Boutique may share your personal information with other companies within our group for business purposes. This ensures consistent data usage in line with this Privacy Policy.
  • Partner Boutiques and Brands: We work with partner boutiques and brands to supply products. With your consent, we may share your name, contact information, and purchase details with partners for their marketing purposes.
  • Third-Party Service Providers: To function properly, we rely on third-party providers for various services, such as courier companies, payment processing, anti-fraud checks, analytics, and more.
  • Advisers for Marketing: We may provide your information to advertising and social media partners for relevant advertising.
  • Data Enrichment: We may combine information we hold about you with data from other sources to better understand your customer profile and offer customized services.
  • Corporate Transactions: In cases of corporate transactions like mergers or acquisitions, we may transfer your information to assess and undertake the transaction.
  • Styling Services: To enhance your shopping experience, we may rely on third-party service providers.
  • Legal Requests: On occasion, we may need to share information with regulators and law enforcement agencies to comply with legal requirements.
  • Aggregated Information: We may share aggregated and anonymized data with select third parties for the purpose of improving our services and website.

4. Cookies
For detailed information about cookies and how to manage them, please refer to our Cookies section.

5. Updates to Privacy Policy
We may update this Privacy Policy to reflect changes in our practices. Please check back regularly to stay informed.

Your information is collected with the legal basis of contract performance, legitimate interests, consent, and compliance with legal obligations.

7. Contact Us
If you have questions or concerns about this Privacy Policy, please contact us at info@1969boutique.com.

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